“We all have some intuitive decision-making model in our head, but the vast majority of us don’t have a formal process.”
Gleb Tsipursky, an internationally-renowned thought leader known as the Disaster Avoidance Expert, is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective and profitable strategies for risk management, strategic planning, disaster avoidance, and decision making.
A best-selling author, he wrote Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019) and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (New Harbinger, 2020). His new book is Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic (Changemakers Books, 2020). Tsipursky’s cutting-edge thought leadership was featured in over 550 articles he published and over 450 interviews he gave to popular venues that include Inc. Magazine, Entrepreneur, CBS News, Time, Scientific American, Psychology Today, The Conversation, Business Insider, Government Executive, The Chronicle of Philanthropy, Fast Company, and many others.
Tsipursky’s expertise comes from over 20 years of consulting, coaching, speaking, and training for mid-size and large businesses and nonprofits as the CEO of Disaster Avoidance Experts. Its hundreds of clients, mid-size and large companies and nonprofits, span North America, Europe, and Australia, and include Aflac, Honda, Wells Fargo, the World Wildlife Fund, and Xerox.
His expertise also stems from his research background as a behavioral economist and cognitive neuroscientist with over 15 years in academia, including 7 years as a professor at the Ohio State University. He published dozens of peer-reviewed articles in academic journals such as Behavior and Social Issues and Journal of Social and Political Psychology.
Tsipursky has over two decades of professional speaking experience across North America, Europe, and Australia. He gets top marks from audiences and meeting planners for his highly facilitative, interactive, and humor-filled speaking style and his thorough speech customization, as seen from enthusiastic testimonials and references. He regularly shares the stage with prominent leaders, for example speaking on a roundtable panel with the President of the European Commission Ursula von der Leyen, Secretary General of the International Federation of Red Cross and Red Crescent Societies Elhadj As Sy, Chancellor of Austria Brigitte Bierlein, CEO of Penguin Random House Markus Dohle, and multi-billionaire philanthropist Liz Mohn.
Tsipursky earned his PhD in the History of Behavioral Science at the University of North Carolina at Chapel Hill in 2011, his M.A. at Harvard University in 2004, and his B.A. at New York University in 2002.